Reviewing the Stockholm Accords

On Tuesday we welcome Toni Muzi Falconi, the driving force behind the Stockholm Accords.

In preparation for his visit, you should take a look at the draft document, set to be ratified next week, and consider the comments posted below.

Here are some questions to consider: Why might the public relations industry need an agreed global statement of principles? Who is the main target for the accords? Are these universal principles, applicable in all countries?

You might also consider some of the discussion around this document from other practitioners and thinkers: David Phillips is largely positive, but Paul Seaman is critical (part one, part two).


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