These are challenging times for practitioners in the public and private sectors – but there are opportunities too.
In speaking about the drive towards the Stockholm Accords, Toni Muzi Falconi described this as part of ‘a long-awaited public relations program for PR’. His bold claim? ‘This is the first profession in the world to attempt such a global program with short and simple performance indicators’.
Clearly, in recessionary times, proving the value of a professional service is essential and the Stockholm Accords address the need for public relations to prove its value. Hence the managerial language. (For a more detailed discussion of where to make the cuts – or how to defend against them – see Heather Yaxley’s post at PR Conversations and the resulting comments.)
Providing a text that resonates around the world and reconciling the different perspectives of academics, practitioners and critics is another major challenge. But who better to attempt this than a half-Irish Italian PR practitioner (with half a century of experience) who teaches in New York and who seems to know everyone in our [strike out: industry] profession?
Thank you, Toni, and good luck!