We received a warm and professional welcome at Edelman’s Milan office on Friday.
The visit showed the strength of global systems and standards, driven from the US. We saw something of the complex map of Europe – many countries, many languages, a network combining wholly-owned businesses and affiliates and a blurring of regional boundaries (at one point, I noted Greece linked with countries of the Middle East).
We looked at different models of communications coordination across Europe designed to suit a client’s best interests and avoid duplication and conflict.
We discussed the role of the public relations consultant and considered the enduring place of media relations in the public relations toolkit.
We also gained an insight into some Italian assets. Client relationships appeared exceptionally long-lasting, and Italy’s strength in areas like design, food and fashion were apparent.
Milan makes a statement. It’s a historic city that remains an important commercial centre – and one of Europe’s grandest cities. We noted the willingness of people on the street to help us find our way, switching easily into English to do so.