PR police arrest beautiful women at world cup


Why does PR get bad PR? Possibly because it’s paymasters too often react like this merely to potential asymmetrical rivals:

Beware what you wear or risk being mistaken for an “ambush marketer”!

What next? Oaths of brand loyalty from ticket purchasers? Color schemes allocated to supporters?

If this was indeed “ambush marketing” then its designers should be congratulated for their creativity. At worst, scolded. Arrested!? For orange mini-skirts. Seems like the marketplace of ideas has an entry fee – and an exit fee.

PS – how many people have now read of Bavaria beer because of the police action?

 – Ruarai


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