Rethinking PR with Leo Messi and Joseph Nye

“Always useful to look backwards before looking forwards.” Exploring this thought while surrounded by boisterous Argentines in an “Irish” pub in Bologna, I’m irritated. “Bzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz.” It won’t go away. “Bzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz.” That freaking noise again, the vuvuzela, drowning out all else and testing the limits of my enthusiasm for watching Argentina toy with South Korea. My […]

PR for Marketing and for You

Something touched upon in our meeting with Edelman (HP’s relationship with Edelman’s Spanish office) is how the public relations function fits into the promotional puzzle of larger, MBA-driven organizations. One might be surprised to find that PR is, to many in the business world (particularly B2C), the last –albeit essential- step in the marketing process. […]

The Exposure Disclosure

For all the talk about social media’s utility, its champions’ chatter on the proven role of selective exposure in public affairs appears muted. As far as public affairs advocates are concerned, a campaign full of social-media tactics will inevitably win over the hearts and minds of some of those on the other side of most any issue,…or […]